Everywhere you look, there are videos competing for attention–on social media feeds, web browsers, on giant screens in stadiums and on the back of airplane headrests. Companies are well aware of how valuable videos are, and today’s marketing strategies prioritise video. But, in such a saturated market, how can you tell if your brand’s videos are making an impact? And if they are, what factors are at play? In short, what elements do you need to make a successful video?

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