CX & CMO Think Tank

Esther-Mireya Tejeda was the Former Chief Marketing Officer of Anywhere Real Estate Inc. In her role, she leads all marketing functions across enterprise marketing strategy, performance and growth marketing, digital marketing operations, consumer research and insights, as well as brand strategy and creative. Most recently, Tejeda was the Chief Marketing Officer at SoundExchange, where she transformed the company's go-to-market strategy and rebranded the organization as part of its larger business growth strategy. Prior to SoundExchange, Tejeda was the Senior Vice President of Corporate Communications and Public Relations at Entercom (now Audacy), where she led the marketing communications transformation of the company during its 2017 acquisition of CBS Radio. Tejeda has also held branding and communications roles at Univision, PepsiCo, and Diageo. Tejeda currently chairs the Women in Tech & Product group at Anywhere and is on the board of directors for the Diversity, Equity and Inclusion Council. She is also a member of the board of governors for the National Association of Hispanic Real Estate Professionals. Tejeda earned a Bachelor of Arts from Brown University, a Master of Fine Arts from The New School, and an executive certificate in Financial Analytics and Change Management from The Wharton School at the University of Pennsylvania. She is fluent in Spanish and a proud New York City native.

CBRE Group, Inc. operates as a commercial real estate services and investment company worldwide. It operates through Americas; Europe, Middle East and Africa; Asia Pacific; Global Investment Management; and Development Services segments. The company offers strategic advice and execution to owners, investors, and occupiers of real estate in connection with leasing; integrated property sales, and mortgage and structured financing services under the CBRE Capital Markets brand; and valuation services that include market value appraisals, litigation support, discounted cash flow analyses, and feasibility studies, as well as consulting services, such as property condition reports, hotel advisory, and environmental consulting. It also provides facilities management, project management, transaction management, and strategic consulting services to occupiers of real estate; and property management services comprising construction management, marketing, building engineering, accounting, and financial services for owners/investors in office, industrial, and retail properties. In addition, the company provides investment management services under the CBRE Global Investors brand to pension funds, insurance companies, sovereign wealth funds, foundations, endowments, and other institutional investors; and development services under the Trammell Crow Company brand name primarily to users of and investors in commercial real estate. CBRE Group, Inc. was founded in 1906 and is headquartered in Los Angeles.

SVP, Marketing, Communications & Account Management with International SOS. Rick is responsible for leading the strategy and execution for marketing communications and lead generation initiatives in North America. Before joining International SOS, Rick was Vice President, Digital Marketing at Prudential Center & New Jersey Devils responsible for strategy, operations and execution across the digital ecosystem. Previously, Rick served in several roles of increasing responsibility at Verizon & Verizon Wireless. Rick brings an extensive background and long history in the field of Marketing and Sales for leading brands. With over 20 years of experience, his knowledge of Digital Sales and Marketing Strategy, Lead generation, CRM and Customer Loyalty, Content Strategy and Creation, Online Sales Growth and SEO/SEM and Social Media Strategy are an asset to the organization. He holds a Master of Business Administration from Villanova University and a Bachelor of Science in Economics from Rutgers University.

Michael is a growth-focused fractional CMO with over 30 years of marketing and operational leadership, and a track record of driving strategic insight, superior creativity, and executional excellence. Michael leverages his diverse end-to-end experience to help companies turn their marketing into a greater value driver for their organization. After years running marketing for companies from Fortune 500’s to SMB’s and start-ups, he is now a fractional CMO, consulting with companies of all sizes to create more powerful consumer-driven brands, professionalize and transform their marketing, and initiate and innovate their GTM approaches. Michael’s also a writer, musician, home cook and mixologist, gardener, tennis player, and all-around-Jeffersonian (he even went to the University of Virginia). He’s also an industry thought-leader who came up with the term “Stratecution” — a concept that aligns strategy, execution, people, operations, and technology around a holistic marketing approach to accelerate growth.

Currently heading the Marketing Analytics function at Consolidated Edison Company of New York (electric utility for New York City and its boroughs along with Westchester). With a master's in Integrated Marketing from New York University and a subsequent Master’s in Analytics from Harrisburg University, her area of work and education has been in Marketing Analytics. Before Con Edison, Akshita worked for media agencies and ad tech before moving into the utility and energy industry. As an alum of NYU, Akshita also guest lectured at NYU for the Data Analytics courses between 2019 and 2020. At Con Edison, she was brought on board to establish the marketing analytics function and manage all stakeholder relationships concerning data for the marketing team at the company. As a member of Women’s organizations, one of her key focuses has been DEI advocacy.

Tyler Lederer-Plaskett is a video content expert and is passionate about supporting communication professionals of all industries in video content creation to help them better engage their audience. He's an avid runner, cook, and board-gamer. Since joining PlayPlay — his team has enabled thousands of marketing and communication teams in brands like, Booking.com, indeed, Bumble and L'Oréal, turn their messages into powerful videos by integrating their user-friendly innovative video tool into their strategies.

Theresa is a global strategy & marketing executive with deep expertise in consumer insight and analytics, and over 25 years of experience leading high-performance teams in prestige consumer packaged goods & retail at the Estee Lauder Companies. Her passion for the consumer and data analytics, combined with hands-on marketing experience and creativity, has uniquely enabled her to envision both long-term business strategies and design engaging 360 execution plans which drive business results. Theresa’s proven ability to transform organizations, processes, and P&L, have given businesses a solid foundation for profitable growth and enabled teams to thrive. Theresa is now an independent management consultant, where she leverages her diverse experience, creativity, and consumer-first approach, to help organizations create more powerful strategic plans, elevate marketing execution, and leverage data-driven optimizations, to drive business growth and improve marketing ROI. Theresa considers herself a continuous learner, and credits her broad experience, incredible mentors, and loving family, as keys to her success.

Irene Sibaja is Director of Global Partnerships at Treasure Data, a leading enterprise Consumer Data Platform (CDP) provider. She joined Treasure Data in May 2022 bringing a wealth of experience in retail strategy and data analytics. Irene is passionate about driving amazing customer experiences, and has used this focus to drive innovative ROI solutions across diverse organizations including 7-Eleven, Sam’s Club and NIQ. Irene has an MBA from Harvard Business School and a BA in English Literature from Rice University. Outside of work, she is a self-professed gym junkie, amateur chef and mother of two.

Amit Erande is a Partner at Artefact, the premier Data and AI consulting firm with clients across the globe. He is a consumer data strategist with more than 20 years of experience in building best in class Consumer Data Ecosystems. Amit is also the global Customer Data Platform lead at Artefact, and regularly advises customers on CX and Martech Strategy.

Jincy James leads Marketing Strategy and Business Development at New York Life, focusing on new growth initiatives for brand building, client acquisition and retention. Her team works with partners across the Marketing organization (including media, channels, brand, content, research and analytics) and her counterparts in other areas of business to ensure our Brand and Marketing strategy aligns to business goals and is lockstep with the latest trends in the industry. Previously, she was part of New York Life’s Corporate Development and Strategy team and was instrumental in implementing one of the biggest post-merger integrations in company history. Her background is in management consulting, having started her post MBA career at The Boston Consulting Group. She was awarded numerous times in her career for her accomplishments notably winning NYL’s President’s Award in 2024 and Ultimate Client Connect award during her BCG days. She is also a core member of the Asian Pacific ERG at New York Life actively promoting Diversity Equity & Inclusion at her workplace.

Shayna has over a decade of experience in marketing across Social Strategy, Influencer Programming and Branding. She’s worked both in-house and on the agency side in the entertainment, beauty and CPG spaces. Shayna has been featured in Vogue Business, DigiDay and spoken on panels from Creator Economy Live to E-Tail! Recently, Shayna joined legacy fast fashion brand Rainbow Shops leading their social strategy rebrand and spearheading their first ever Influencer + Content Creator programs. In 2023, Shayna led the launch of Rainbow Shops 5,000 sq foot Rainbow Content Studio in NYC where weekly social shoots are hosted with Influencers and Creators from across the US.

Rejeesh Ramachandran is the Head of Marketing Transformation, Delivery and Personalization Capabilities at TD Bank, America’s Most Convenient Bank. In this role, he is responsible for the data and insights strategy as part of the bank’s focus on marketing transformation and delivery. He is responsible for how the bank leverages data and modern marketing capabilities to enable customer acquisition, personalization and engagement across all channels and business lines. Rejeesh’ s career spans more than 20 years across customer engagement & personalization, data analytics, data science, data management, architecture, CRM and marketing capabilities with a focus in financial services.

Kevin E. McCurdy is the Global Consumer Goods Partner Segment Leader for AWS responsible for identifying and engaging relationships with strategic ISV and SI Partners for the AWS Global Consumer Goods Vertical. Prior to that he served as Vice President, Demand Signal Management at E2open, Inc. He was Co-Founder and Vice President of Sales for Orchestro, Inc. which was acquired by E2open. He has led engagements with leading CPG companies including: The Coca-Cola Company, General Mills, Kellogg’s, PepsiCo, Newell Brands, Scott’s- Miracle Gro, Unilever, Kimberly-Clark, and Kraft-Heinz. He also was Co-Founder and Vice President of Business Development and Services at Mercari Technologies, Inc. which delivered space optimization solutions for CPG and retail companies. Previously, Kevin served as Director of Business Consulting at Blue Yonder (formerly Manugistics). Kevin has 25+ years of experience in supply chain management, category management, and demand signal management working with leading global CPG companies and retailers. He holds a Bachelor of Science degree in Business Logistics and International Business from the Pennsylvania State University. He also studied British Economics and the European Union at the University of Manchester in Manchester, England.

Brett is a highly accomplished marketing executive with extensive product marketing, product strategy, growth marketing, and executive leadership experience across the marketing technology, consumer data and identity, data clean room, media strategy, and marketing analytics / measurement space. Most recently, as Global Vice President of Product & Growth Marketing at Neustar, Brett drove double-digit revenue growth leading to an acquisition by TransUnion as part of the executive leadership team of the Marketing Solutions business unit of 500. He transformed Neustar’s multi-product marketing services business into a unified marketing stack comprised of identity, consumer insights, audience targeting, analytics (marketing mix modeling + multi-touch attribution), clean room, and cookie-free media addressability solutions. Previously, as VP of Product & Growth Marketing at eXelate, Brett drove triple-digit revenue growth leading to an acquisition by Nielsen as part of the executive leadership team. He transformed eXelate’s Data Marketplace business into an enterprise SaaS Data Management Platform (DMP) and launched the Nielsen Marketing Cloud. Brett has an MBA from Boston University’s Questrom School of Business.

A passionate, inspiring and engaging wellbeing leader and optimal performance coach to support organizations and their employees with stress and change management, mental health optimization, coherent & nonviolent communication, leadership development, and implementation of sustainable lifestyle changes for high functional performance and productivity. Viktoria's approach uniquely combines scientifically proven stress and energy management techniques with functional and life coaching practices. She is a keynote speaker, presenter and coach, and was also featured on Fox8 Cleveland. Clients include Starbucks, Mack Industries, ArmorCode, City Of Cleveland, MetroHealth, Cuyahoga Community College, SHRM, Mack Industries, TT Electronics, AmTrust and the YPO Cleveland amongst many others.

Esther-Mireya Tejeda was the Former Chief Marketing Officer of Anywhere Real Estate Inc. In her role, she leads all marketing functions across enterprise marketing strategy, performance and growth marketing, digital marketing operations, consumer research and insights, as well as brand strategy and creative. Most recently, Tejeda was the Chief Marketing Officer at SoundExchange, where she transformed the company's go-to-market strategy and rebranded the organization as part of its larger business growth strategy. Prior to SoundExchange, Tejeda was the Senior Vice President of Corporate Communications and Public Relations at Entercom (now Audacy), where she led the marketing communications transformation of the company during its 2017 acquisition of CBS Radio. Tejeda has also held branding and communications roles at Univision, PepsiCo, and Diageo. Tejeda currently chairs the Women in Tech & Product group at Anywhere and is on the board of directors for the Diversity, Equity and Inclusion Council. She is also a member of the board of governors for the National Association of Hispanic Real Estate Professionals. Tejeda earned a Bachelor of Arts from Brown University, a Master of Fine Arts from The New School, and an executive certificate in Financial Analytics and Change Management from The Wharton School at the University of Pennsylvania. She is fluent in Spanish and a proud New York City native.