With a strong 25-year track record in the Information Technology space, Jaime Estrada has held various key roles spanning sales, alliances, pre-sales, project management and consulting. His experience has been forged in leading companies in the field of Software Manufacturers and Consulting specialized in Supply Chain. In his current role as Senior Director for Latin America at Blue Yonder, he leads the commercial strategy in all the region. Previously, he contributed his talents to renowned companies such as Oracle, Kronos, Microsoft and T-Systems. Jaime Estrada is a graduate of the Universidad Iberoamericana, where he obtained his training in Computerized Systems and Informatics.