Bob brings over thirty years of leadership experience to his position as CEO at Amplifire. Bob founded the Amplifire Healthcare Alliance, a collaboration of hospital systems dedicated to improving patient care and reducing the incidence of avoidable harm by eliminating confidently held misinformation. Bob brings Alliance members together with the common goal of reducing patient risk and clinical variation. Outcomes data proves that clinical variation can be overcome when health systems employ the right tools with a collective will to solve problems together.