As an entrepreneur, he landed in the world of technology and software development when he became a partner in the company MediaPost Email Marketing. Despite his degree in Law, he specialized in Digital Marketing, Ecommerce Management, User Experience (UX), Digital Product Leadership & Product Management (PM), Growth Marketing, Data Analytics and, more recently, in Management of Exponential Business (XBA). As the CMO of senhasegura since 2018, he leads the brand's internationalization project in more than 50 countries, focusing on North America (USA), Europe (DACH) and the Middle East. He is also a speaker (Digitalks 2017/18/19; SEBRAE; Gartner IAM - Las Vegas - & Gartner Symposium - Orlando - USA 2022/23; Think Tank NYC and Chicago 2023; Cybersecurity Summit Brazil 2023; and etc) and a teacher (Comschool; Mirago; FATEC; etc.).