Aruna Ravichandran is the CMO for Webex by Cisco. She brings a unique parallel expertise in technology and marketing, blending her computer engineering background with a maniacal customer focus and a business- outcome philosophy that is based on equal parts purposeful storytelling and data science. She is a change agent and recognized authority on Hybrid Work, with a track record of guiding customers, partners, and global teams through workforce and technology transformations. Bridging the roles of the CMO, CIO, and CXO, Aruna believes in the power of marketing as a revenue creator, a brand value accelerator, and enabler of human connections. She is an outspoken proponent of leading with a people-first approach, shepherding business leaders towards a more innovative, culture-conscious, and inclusive way of doing business. As an industry expert on SaaS marketing and enterprise technology, her experience spans more than two decades – building SaaS and digital routes-to-market and expanding addressable markets – for companies including HP, Juniper, CA Technologies, and Cisco, where she currently oversees marketing for this $6B organization. Aruna has authored two pioneering books on DevOps, is a contributor for Forbes.com, and is a multi- award honoree, including Top 100 Most Influential Women in Silicon Valley 2016, and the National Diversity Council’s 2016 Most Powerful and Influential Woman. Aruna holds an MBA and MS Computer Engineering from Santa Clara University and a BS Computer Science from Bangalore Institute of Technology (BIT). She was also a graduate of the esteemed CMO Leadership program at Kellogg Business School in 2019.