Shayna has over a decade of experience in marketing across Social Strategy, Influencer Programming and Branding. She’s worked both in-house and on the agency side in the entertainment, beauty and CPG spaces. Shayna has been featured in Vogue Business, DigiDay and spoken on panels from Creator Economy Live to E-Tail! Recently, Shayna joined legacy fast fashion brand Rainbow Shops leading their social strategy rebrand and spearheading their first ever Influencer + Content Creator programs. In 2023, Shayna led the launch of Rainbow Shops 5,000 sq foot Rainbow Content Studio in NYC where weekly social shoots are hosted with Influencers and Creators from across the US.