Accelerating Customer Experience ROI through Generative AI

Irene Sibaja is Director of Global Partnerships at Treasure Data, a leading enterprise Consumer Data Platform (CDP) provider. She joined Treasure Data in May 2022 bringing a wealth of experience in retail strategy and data analytics. Irene is passionate about driving amazing customer experiences, and has used this focus to drive innovative ROI solutions across diverse organizations including 7-Eleven, Sam’s Club and NIQ. Irene has an MBA from Harvard Business School and a BA in English Literature from Rice University. Outside of work, she is a self-professed gym junkie, amateur chef and mother of two.

Vishal has been at Treasure Data for five years leading various functions in Sales and supporting customers throughout their entire lifecycle. He is currently the VP of Sales Strategy, where he leads enablement for Treasure Data. He has skillfully supported the successful launch of dozens of enterprise CDP projects across industries including Retail, CPG, Automotive and more.

Two-time AiConics AI Innovator of the year finalist. 2019 and 2020 finalist for Innovation in Artificial Intelligence for Sales and Marketing Two-time winner of the Ogilvy Award for Research in Advertising Developed AI for Marketing and CX at AWS ProServe and Amazon Advertising. Member of Amazon’s Marketing Transformation Field Community and Amazon’s Artificial Intelligence Field Community (Top AI/ML Leaders at Amazon) Former Chief Analytics Officer at Realogy Holdings (Fortune 500) & Chief Analytics and Strategy Officer at Begin Holdings (Venture Backed Startup) Built the first post-IDFA Marketing Analytics Platform that was approved by Apple as part their IDFA deprecation pilot program. One of the first to pilot SKAdNetwork with Apple and Facebook Designed and deployed multiple $100M+ Personalization Solutions, from Strategy and Design to CX Operationalization Helped to launch 87 new brands and products (physically and digitally) and 14 global Marketing Analytics Centers of Excellence across 11 industries

American Marketing Association (AMA) 4 under 40 4x Effie Finalist 2X Shorty Award Finalist 2x OMMA Awards Winner Direct Marketing News (DMN) 40 under 40 Served as the Area Product Owner, Firmwide Media (AdTech/MarTech) for JPMC, overseeing a portfolio of 27 technology platforms, including Customer Data Platforms, Identity Management, Multi-Touch Attribution, among others Engineered truth® campaign’s first-ever customer data platform (CDP) to improve data management frameworks that processed more than 1B consumer data points to optimize ad spend and creative optimization, driving $14M in media reinvestment Lead development, design, and implementation of the truth® campaign’s identity resolution solution – moving beyond 3rd party cookies with a primary focus on first party data for targeting, media activation, and attribution in conjunction with developing a cookie-less data lake which is now leverage for Multi-Touch Attribution (MTA) across paid, owned, and operated channels

Kevin E. McCurdy is the Global Consumer Goods Partner Segment Leader for AWS responsible for identifying and engaging relationships with strategic ISV and SI Partners for the AWS Global Consumer Goods Vertical. Prior to that he served as Vice President, Demand Signal Management at E2open, Inc. He was Co-Founder and Vice President of Sales for Orchestro, Inc. which was acquired by E2open. He has led engagements with leading CPG companies including: The Coca-Cola Company, General Mills, Kellogg’s, PepsiCo, Newell Brands, Scott’s- Miracle Gro, Unilever, Kimberly-Clark, and Kraft-Heinz. He also was Co-Founder and Vice President of Business Development and Services at Mercari Technologies, Inc. which delivered space optimization solutions for CPG and retail companies. Previously, Kevin served as Director of Business Consulting at Blue Yonder (formerly Manugistics). Kevin has 25+ years of experience in supply chain management, category management, and demand signal management working with leading global CPG companies and retailers. He holds a Bachelor of Science degree in Business Logistics and International Business from the Pennsylvania State University. He also studied British Economics and the European Union at the University of Manchester in Manchester, England.