Anamitra serves as Global Alliance Solutions Lead, Cloud Solutions and is at the interface of
Merkle’s Data, Analytics, and Technology practices to design viable and profitable solutions
on partner clouds for Merkle’s clients. He is also responsible for designing GTM strategies
for Merkle capabilities and solutions on partner cloud ecosystems as well as training plans
on partner cloud tech and tools.
Prior to this role, Anamitra had led the analytics practice for servicing Merkle’s BFSI
(Banking, Financial Services, and Insurance) vertical. and has been the lead data science
solution designer and analytics engagement lead for many of Merkle’s marquee clients,
including, GEICO, AAA Life, MetLife, The Hartford, Protective Life, Zurich Insurance (Japan),
Farmers Insurance, Regions Bank, PNC Bank, BBVA Compass, M&T Bank, Bank of America,
Social Finance, Regions Bank, and Morgan Stanley, to name a few.
Prior to joining Merkle in 2009, Anamitra spent almost 10 years with Experian’s Decision
Analytics and Marketing Solutions Groups, with half of them as a senior Strategic
Consultant, responsible for guiding analytic CRM strategies for some of Experian's largest
strategic clients across various verticals, notably, Insurance and Wealth Management,
Financial, Retail, CPG, Travel & Entertainment, Publishing/Media and Automotive. Anamitra
had authored white papers on data and content strategy and integration of offline and
online data for CRM and targeting, and has also spoken at DMA's annual conferences and
Predictive Analytics World (PAW) conferences on advanced segmentation strategies.
Anamitra’s invention on a targeting methodology for ‘thin file and no hit’ credit consumers
(marketed as ChoiceScore SM by Experian Marketing Services) has been awarded a US Patent
(#8738515).
Anamitra has undergraduate degrees in Physics and Graduate degrees in Physics and Applied Mathematics from
New Delhi, India, and University of Cambridge, UK.
